What's New! News New Devices Events			View Cart ()   Checkout   MySI Account   Press Release View Our Hot Parts View Our Latest Reports Take a Look Inside Sony’s PlayStation 3 with Semiconductor Insights FOR IMMEDIATE RELEASE: Ottawa, CANADA - November 14, 2006 - Semiconductor Insights (SI) the leader in technical and patent analyses of integrated circuits and electronic systems, today revealed the insides of the just available Sony PlayStation 3 (PS3). "Increasingly, it’s the gaming industry that is driving the performance-power limits of today’s most advanced processors", stated Jenn Markey, SI’s VP Marketing. "And it’s IBM that’s leading the charge with a ‘triple play’ in the gaming console space. IBM supplies the processor for all three major platforms including Sony’s PlayStation 3, Microsoft’s Xbox 360, and the about to be launched Nintendo Wii." The PlayStation 3 is the first SI has seen of the 90nm IBM Cell processor, a joint venture with Toshiba and Sony. The PS3 is optimized for power and performance, with the bottom of the board dedicated entirely to power management. "Arguably, however, the most interesting aspect of the PlayStation 3 board layout is the four Elpida XDR DRAM that are hooked directly into the Cell processor. XDR, a Rambus-owned technology, eliminates the high latency problems associated with early forms of RDRAM. In addition, the routing between the Cell and memories is carefully laid out with strong attention given to impedance matching and noise considerations", said Geoffrey MacGillivray, Technology Manager, Memory for SI. "It is believed that the PS3 Cell processor will be different from the Wii design, in which the XDR interface will be replaced with a DDR2 memory interface." Let the gaming wars continue. Take a look inside the PlayStation 3 for yourself at Video link - Semiconductor Insights Teardown of the Sony PlayStation 3 Image - Circuit board removed from Sony PlayStation 3 console High resolution videos and images are available to accredited members of the media on request. Please send requests to Jill Perry (simonel@semiconductor.com). About Semiconductor Insights — A Division of UBM Semiconductor Insights (SI) (www.semiconductor.com) is the leading technical advisor to the world’s microelectronics community. SI supports its clients through the technical investigation of patents, integrated circuits and electronic systems. Its TECHinsights division helps technology companies benchmark competing devices, improve time to market and solve technical problems while its IPinsights division helps technology companies and legal professionals evaluate, develop and monetize their intellectual property. Typical clients are major electronics and semiconductor corporations in Japan, Korea, Taiwan, Europe and North America and the law firms that represent them. SI is a division of UBM (www.unitedbusinessmedia.com). Request More Information Name (First/Last)  *  * Company  * Email  * Postal Code/ ZIP  * Role Select One Corporate IP/Licensing Professional Engineer (Design) Engineer (Process) Engineer (Design and Process) Executive Financial Analyst Law Firm & IP Consultant Media / Industry Analyst Product Line Management & Mkt Other  *   Enter the word displayed:  Load New Code  * Telephone +1 (613) 599-6500 Regional Representatives * Required fields Comments *   Please send more information about Texas Instruments LoCosto RF and Baseband Single Chip Solution. Check this box to join our mailing list