CMP's Semiconductor Insights and Portelligent to Present the Evolution of the Smart Phone at Mobile World Congress

CMP Joint Presentation Examines Trends influencing the Smart Phone Market and their Impact on Future Smart Phones

Now more than ever, engineers need a comprehensive understanding of a mobile device… We will highlight the complexity of smart phone components and differing

design strategies…

Paul Miller,
President CMP Electronics Group.

SAN FRANCISCO, Feb. 5 /PRNewswire-FirstCall/ -- CMP's Semiconductor Insights, the premier provider of technical and intellectual property (IP) information to the global electronics industry, and CMP's Portelligent, the leading provider of product teardowns to the electronics industry, today announced that they will offer a joint presentation entitled "Evolution of the Smart Phone -- Systems to Semiconductors" at Mobile World Congress in Barcelona on Tuesday, February 12 from 10:00 am to 11:00 am in the Press/Media Center, Hall 2.

Semiconductor Insights' Technical Marketing Manager, Gregory Quirk, and Portelligent's Principal Analyst, Data Analysis, Jeff Brown, will examine recent trends influencing the smart phone market and the impact these trends will have on future devices. The joint presentation features in-depth analyses of multiple generations of two of Europe's top selling smart phone vendors, HTC and Nokia. Together, Semiconductor Insights and Portelligent have analyzed over 800 systems and 30,500 integrated circuits, establishing their proven expertise in demonstrating the evolution of the most popular smart phones. Quirk and Brown will highlight the increasing complexity of smart phones, from 2005 to today and beyond including current models from HTC (TyTN II) and Nokia (N95).

"Now more than ever, engineers need a comprehensive understanding of a mobile device from silicon to systems, to drive new product development faster and more cost-effectively. We will highlight the complexity of smart phone components and differing design strategies," said Paul Miller, President, CMP Electronics Group. "In addition, we are looking forward to the Mobile World Congress because it is our first joint presentation since both Semiconductor Insights and Portelligent were acquired by CMP last year, which combined our vast intellectual assets."

Semiconductor Insights and Portelligent's analysis, reveals that over successive generations HTC and Nokia have employed a different approach to adding functionality and remaining competitive. HTC has pursued more of a SoC and SiP strategy to reduce the total number of chips per phone while increasing functionality. By comparison, Nokia has increased its total dice count, but currently has a board size and cost advantage over HTC. The presentation will reveal where each strategy has been successful and what attributes will be necessary for the smart phone of the future. For additional information about Semiconductor Insights, visit http://www.semiconductor.com/ or for Portelligent, visit http://www.teardown.com/.

To receive a copy of the presentation after the event, visit http://www.semiconductor.com/mwcpres.

Additional Information

About Portelligent - A CMP Company
Portelligent is the world’s premiere product teardown firm, delivering product analyses and related research in mobile, wireless, and consumer electronics to a global client base. Portelligent’s technology intelligence enables clients to make faster, better, and more cost-effective decisions about their competitive positioning, technology options, investment strategy, intellectual property position, and marketplace opportunities. Portelligent was formed in 2000 as a spinout of an Austin-based research consortium.

About Semiconductor Insights — A Division of UBM
Semiconductor Insights (SI) (www.semiconductor.com) is the leading technical advisor to the world’s microelectronics community. SI supports its clients through the technical investigation of patents, integrated circuits and electronic systems. Its TECHinsights division helps technology companies benchmark competing devices, improve time to market and solve technical problems while its IPinsights division helps technology companies and legal professionals evaluate, develop and monetize their intellectual property. Typical clients are major electronics and semiconductor corporations in Japan, Korea, Taiwan, Europe and North America and the law firms that represent them. SI is a division of UBM (www.unitedbusinessmedia.com).

About CMP
CMP (www.cmp.com) is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developer Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news.